Daniel E. McGee

CPG Sales and B2B Marketing Executive, MBA

Professional Profile
Accomplished sales and marketing executive with a proven record of progressive revenue growth and brand development across all major retail classes of trade.   Provides strategic and tactical direction, setting market penetration and revenue goals that integrate the competitive, supply chain, and merchandising realities of the market.   Possesses a thorough, practiced knowledge of relationship management, sales channel alternatives, and retail selling environments.  Creates merchandising, packaging, and promotional programs that drive sales, build trade relationships, and gain brand awareness.   Leads through example, manages by objective, and executes responsibilities in light of strategic goals.

Experience

Education

Military

Resume Amplification and References Follow

Daniel E. McGee
Sales and Marketing Executive

Résumé Amplification
Page 1

Employment Highlights

Position Background: Provided the marketing and sales support foundation for this national retail EAS Systems manufacturer and CCTV integrator. Created the marketing plan, corporate web site, and web based collaborative CRM application to direct and manage ongoing marketing campaign and sales activities. Develop national account proposals and presentations, sales collateral, and marketing communications support to include press releases, press kit and trade advertising.

Position Background: Created and implemented the business plan, provided the capital for initial funding, and manage all aspects of this national home entertainment media distributorship. The company's central focus was to provide PC and Video game software merchandising programs for national and regional retail chains. Assortments of game, productivity, and learning software are selected from over 1,200 titles based on the seasonal and category objectives of the retailer, and provided in merchandising displays and POP packaging to fit the selling environment of the retailer.

Position Background: Joined this west coast cookie manufacturer to introduce a new brand, Traditional Baking, to major grocery, drug and mass merchandise retailers throughout the nation. Responsible for building recognition and expanding distribution of the Voortman brand in the western United States. Developed the national broker network and gained permanent and seasonal placement into major national retail and foodservice accounts. Company production facilities consist of three oven lines capable of producing wire cut, rotary dye, and extruded cookies.

Position Background: This North American confectionery/biscuit importer and manufacturer was my Canadian importer for the Debeukelaer product line. Joined the company as the national accounts/eastern regional sales manager to expand distribution of imported European lines, and form the sales and marketing organization of a new west coast confectionery plant. Developed the national broker network and expanded distribution across all major retail classes of trade. Imported lines consisted mainly of major European biscuit brands while the domestic confectionery operation consisted of three lines producing specialty chocolate and hard candy products.

Position Background: Joined this start up biscuit and cookie manufacturer as a career change into consumer product marketing and sales management. This Belgian cookie entrepreneur provided a mentoring environment, allowing me to put into practice formal marketing principles while providing guidance in the practical management of product development, manufacturing resource management, and distribution channel alternatives. Developed the national broker and distributor network, and gained distribution into major national retail and food service accounts.

Position Background: Assumed responsibility for the financial and accounting management of this hardwood lumber manufacturer with the objectives of reducing manufacturing costs, streamlining administrative functions, and expanding capital to achieve plant expansion objectives. Developed the prospectus and obtained capital for $ 5 million plant acquisition. Structured a Type E reorganization for tax free transfer of ownership within the family.

Position Background: Coordinated the financial and information systems requirements for the operations division of this $400 million department store/catalog showroom retailer. Developed store and divisional level performance compensation programs, employee scheduling programs utilizing statistical simulation of customer arrival and register cues.  Liaison between accounting, data processing, and merchandising divisions to insure store operations requirements were fulfilled.

Daniel E. McGee
Sales and Marketing Executive

Résumé Amplification
Page 2

Military Service

Position Background: Entered the US Army as ROTC reserve officer in Air Defense Artillery. Received formal officer’s basic training and specific anti aircraft weapons and tactical coursework at Fort Bliss, Texas. Assigned to the Fort Hood, Texas as platoon leader in the 1st of the 68th Air Defense Artillery battalion in support of the 1st Cavalry Division. Secret clearance. Honorable Discharge.

Affiliations

Additional Management and Technical Skills

Functional Area & Skill Level

Areas of Expertise

Financial & Accounting Management
Skill Level: Expert

Experience overseeing and directing accounting functions, and provide financial reports and analysis; i.e. Financial Statement analysis, ROI, Cash Flow, Budgeting, Cost/Breakeven Analysis, Business/Strategic Planning.

Operations, Inventory, & Logistics
Skill Level: Expert to Intermediate

Operations Management, Inventory Control (WMS) and Material Requirements Planning (MRP), Project management, Distribution & Freight coordination, Ad Agency Purchasing (packaging, merchandising, graphics arts, advertising)

Software OS and Applications
Skill Level: Expert

Microsoft: Server 2003 and XP, MS Office: Access, Word, Excel, PowerPoint, Outlook, Project, Visio. Accounting: MAS 90, QuickBooks. Graphics: Adobe CS3, Photoshop, Illustrator, InDesign, Acrobat, Flash.

Web Development and SEO
Skill Level: Expert to Intermediate

Web Development: HTML, CSS, ASP using VisualStudio.net, Expression Web Studio, FrontPage, or Dreamweaver. Database: Microsoft SQL Server, MySQL, MS Access, QuickBase. Languages: MS Visual Basic and Java.