06/1986 to 07/1990
Vice President, Sales and Marketing
Manufacturer of Cookies, Wafers
Position Background: Joined this start up biscuit and cookie manufacturer as a career change into consumer product marketing and sales management. This Belgian cookie entrepreneur provided a mentoring environment, allowing me to put into practice formal marketing principles while providing guidance in the practical management of product development, manufacturing resource management, and distribution channel alternatives.
National Sales: Responsible for national sales development, marketing strategy, and public relations for this specialty cookie manufacturer. Established a national customer base of 80 DSD food distributors, retail chains, food service wholesalers, and a network of 20 food brokers in key metropolitan areas.
Brand Development: Created promotional programs and trade advertising campaigns to achieve permanent shelf presence in all major national grocery, mass merchandisers, and specialty retail chains. Expanded lines through packaging and merchandising variations to achieve price point and pack size objectives for all retail classes of trade and selling environments.